Shane is the principal of KC. He is a 15-year communications pro who can do lots of neat stuff. He has:
- Run a $12 million dollar marketing communications department for a technology company.
- Helped the United Methodist diffuse its global legislative body’s focus on divisive social issues, and the negative news coverage that results, and re-engage its mission in the areas of poverty and disease.
- Generated major national media coverage for an unconventional third-party presidential campaign called Unity08 … in outlets like Wall Street Journal, CNN Situation Room, New York Times, NEWSWEEK and Washington Post.
- Built a $1M+ booth for the Detroit Auto Show.
- Run the food and consumer packaged goods industry’s anti-obesity coalition in Washington.
- Written technology-focused advertising copy that has appeared on billboards in New York's Times Square and won awards.
- Run a campaign for Kraft Foods to set up tables in dairy factories across the country and urge line employees to sign a petition during their lunch hour.
He started at age 13, when he gathered 1,600 signatures on a petition to move Halloween from Sunday to Saturday in Marshall, TX. He was a good Southern Baptist boy who didn’t want trick-or-treating to interfere with Sunday evening worship. He took his petition to the editor of the Marshall News Messenger, the paper published a front-page story, the signatures rolled in, and the mayor signed a proclamation to observe Halloween on October 30. And so it was in 1983.
Now Shane is all grown up and on his own. Collaborating with other really smart people, he gets to work on what he wants to, with the kinds of people he wants to work with, with organizations whose values he believes in. Sometimes but not always, he even writes about himself in third person. That makes him one very lucky communications guy.